Spring Campaign

Built around two distinct color palettes, this seasonal campaign brought a bright, playful look to Shoe Station and Shoe Carnival's spring collections. The Creative Director established the visual concept and set design, while the stylist sourced wardrobe to complement each setup.

I directed the models, handled lighting and shooting, and brought the footage together through editing and color grading. My focus was on capturing natural movement and expressive moments while maintaining the vibrant color and visual consistency of the campaign.