Nike Air Max

Developed for a seasonal Nike Air Max feature, this project translated a visual reference provided by the Creative Director into a bold, grid-based motion treatment. I selected the wardrobe and socks to complement the seasonal backdrop, using contrasting colors and movement to keep the footwear at the center of each composition.

I directed and filmed the production, then developed the split-panel compositions through editing and motion graphics. The concept was adapted for both vertical social content and widescreen homepage banners, maintaining a consistent visual identity across formats.